Media Diary

I was subjected to the media and it's aims throughout the week. Whether that be adverts, TV shows or anything in between.

Magazines:
During the week I went and bought 'Kerrang' magazine. Meaning that to get to that magazine, I had to wade through the many others that were displayed with it. Due to most stores sorting their magazines by genre, I was spared looking at childrens or beauty magazines and went straight to the music section. This way of splitting up magazines makes it easier for the target audiences to find what they want. After the organisation I had to trawl through the many music magazines to find the one I was looking for. Whilst doing this, I stopped and looked at many others. This was due to the magazines holding the same themes as I was interested in, meaning that they caught my attention and I was more likely to buy them (which I would have done if I had more money).

Adverts:
Adverts are everywhere, nobody can escape from them. Most of them are for mundane products that the average individual can't really live without. However, due to the industry being so competitive, there are many brands selling the same product; which means that advertising becomes key as each brand fight for the customer to buy their product. This can be through paper adverts or adverts on TV. And every day to appeal to a wider audience, adverts are getting weirder and more attention catching as some of the time they even stray from the product they are advertising. This way of marketing is becoming more about how the audience sees the product versus what the product can actually do.

News:
Most of the news I saw this week was through websites such as Tumblr or Buzzfeed. This way of communication is becoming steadily more popular as the younger generation grows. This was of spreading information has steadily become more popular over the years as information becomes broader and interest becomes higher. This way, information becomes harder to censor but it becomes easier to manipulate. The news itself is mainly informative as it educates others on what's going on in the est of the wold. But, it's more than likely to see articles about things that don't really mean anything other than filling time or deadlines than actual news.

TV Shows:
TV Shows can link very easily into adverts as most adverts are shown between shows, and there are many adverts for the TV shows themselves. These shows are also advertised through social media such as Twitter. This advertises the shows easily as the actors or the producers from the show can hype it up, showing pictures from behind the scenes or release the promo pictures early. Agents of S.H.I.E.L.D is a great example of this. The premier of season 2 was shown this week, and through the run up to the release, the actors from the show were constantly giving hints on what had happened backstage, or showing pictures of what 'could' be happening all while teasing the audience into wanting to see more without giving too much away. This was of advertising keeps the audience in suspense, wanting to see more.

Overall, being exposed to the media and it's causes in inevitable and unavoidable. Not all of it is bad, but occasionally it can become manipulative with things such as media censorship or falsely advertising a product.

Media Institutions: Worksheet

The top 5 biggest selling newspapers in the UK:
-The Sun / Sold 2,213,659 copies per day in January 2014
-Daily Mail / Sold 1,780,565 copies per day in January 2014
-Daily Mirror / Sold 992,256 copies per day in January 2014
-Evening Standard / Sold 695,645 copies per day in January 2013
-Daily Telegraph / Sold 544,546 copies per day on January 2013

The top 5 biggest selling magazines in the UK:
-The National Trust Magazine / Sold 2,043,876 copies per circulation in the second half of 2013 / Published by The National Trust
-Asda Magazine / Sold 1,983,433 copies per circulation in the second half of 2013 / Published by Publicis-Blueprint
-Tesco Magazine / Sold 1,935,680 copies per circulation in the second half of 2013 / Published by Ceder Communications Ltd (Omnicom Group)
-TV Choice / Sold 1,374,813 copies per circulation in the second half of 2013 / Published by Bauer
-Morrisons Magazine  / Sold 1,215,000 copies per circulation in the second half of 2013 / Published by Results Customer Communications Ltd (Omnicom Group)

The 'Big 4' record labels:
-Sony BMG / Signed: Britney Spears, Justin Timberlake ect
-Universal Music Group / Signed: Gwen Stefani, Kanye West ect
-EMI / Signed: The Beatles, Pink Floyd ect
-Warner Music Group / Signed: Green Day, Prince ect

The differences between major TV networks:
-BBC / Overall (including all channels in relation) 31.9% views on average weekly / They charge money under the Television Liscence
-ITV / Overall (including all channels in relation) 22.1% views on average weekly / They show adverts
-Channel 4 / Overall (including all channels in relation) 10.4% on average weekly / They show adverts
-Sky / Overall (including all channels in relation) 8.1% on average weekly / They charge for their different packages 

5 British Film Companies:
-Aardman Animations / Wallace and Gromit, Chicken Run ect
-Big Talk Productions / Shaun of the Dead, Paul ect
-Ealing Studios / St Trinians, Dorian Grey ect
-Heyday Films / Harry Potter Octology, Boy in the Striped Pyjamas ect
-Working Title / Nanny McPhee, Johnny English ect

Top 3 Advertising Companies:
-WPP (In 2013) / ghd, Soho Square ect
-Omnicom Group (in 2013) / BBDO worldwide, AdSource ect
-Publicis Groupe (in 2013) /

'The School Of Rock' Media Institutions:
Production: Scott Rudin (Paramount)
Distribution: Paramount Pictues
Music Production (overall): Atlantic