Individual:
FACT
-Founded 2003
-Originally a youth culture magazine
-Digital in 2009
-Vinyl Facotry Group
-FACT tv (synergy)
Kerrang
-Has magazine
-Website
-Radio
-Links to tv channel
-Niche market audience
-Casual
Q
-Has radio
-Has website
-Wide audience
-Monthly
-Formal and professional
Bauer Media
-Bough EMAP 2007
-Links to tv and radio (synergy)
-Has sister sites (such as uk versions ect) / Website
-International
-Over 80 names
-Links to audience trough work experience ect
-Largest consumer magazine in uk
Vinyl Factory
-Established 2001
-Linked to record store / FACT / art
-Independant
Overall:
Hardware ect:
http://aos2sophiewebster.blogspot.co.uk/2014/12/hardware-new-technologies-and.html
Synergy / convergence:
-Links through different mediums with a ocmmon interest
-Mainly through radio or tv
-Things such as aps or tv channels
-magazines with radio (main in music mags)
Thursday, 4 December 2014
Tuesday, 2 December 2014
Hardware, new technologies and technological convergence // Production / Distribution / Marketing / Exchange
Apps:
-Cost an initial fee
-Widens readership as it's not just sold physically in one area
-Widens readership as it costs less overall
-Accessible to a wider audience as it transfers across devices
-Less restrictive content
-Doesn't have to just be updated once a week ect
Websites:
-Websites are often used now to not only link to a magazine, but to take over from the magazine
-Can take over from the magazine in some cases (FACT)
-Relies on adverts to make their money
-Mainly concerned with views
-Content is less restricted as it doesn't rely on people buying the product
-Less restrictions within readership as its more accessible
-Because of the lack of cost, this also widens readership
-Content is more accessible as it's not just sold in one particular area physically
-Doesn't have to be updated once a week ect... meaning that it gains a wider following as people have to check in regularly
-Seen more than apps due to the wider availability
Production:
-Less physical production and more digital production
-As digital production grows, physical production shrinks
-Companies save money (if product has gone fully digital) as there are no physical copies to be made
-Production less restrictive as it isn't competing amongst shelves
Distribution:
-More accessible as it's not just sold physically in one area
-Can reach more people through different devices instead of just being physical
-Can gain a wider audience through its accessibility
-Distribution easier as there isn't any delivering to different stores ect
Marketing:
-Adverts gain the product most of its profit
-Doesn't rely on readership so much as views
-Can be marketed to a wider audience due to the gain of accessibility
-Apps could be marketed on the app store through ratings and 'top ten blah blah blah' tables
Exchange:
-Can reach a wider audience
-A better received product due to the accessibility (Not just one area)
-Audience doesn't pay due to the profit being gained from advertisements
-Audience may have to pay but only an initial fee or one to remove advertisements (apps)
-Cost an initial fee
-Widens readership as it's not just sold physically in one area
-Widens readership as it costs less overall
-Accessible to a wider audience as it transfers across devices
-Less restrictive content
-Doesn't have to just be updated once a week ect
Websites:
-Websites are often used now to not only link to a magazine, but to take over from the magazine
-Can take over from the magazine in some cases (FACT)
-Relies on adverts to make their money
-Mainly concerned with views
-Content is less restricted as it doesn't rely on people buying the product
-Less restrictions within readership as its more accessible
-Because of the lack of cost, this also widens readership
-Content is more accessible as it's not just sold in one particular area physically
-Doesn't have to be updated once a week ect... meaning that it gains a wider following as people have to check in regularly
-Seen more than apps due to the wider availability
Production:
-Less physical production and more digital production
-As digital production grows, physical production shrinks
-Companies save money (if product has gone fully digital) as there are no physical copies to be made
-Production less restrictive as it isn't competing amongst shelves
Distribution:
-More accessible as it's not just sold physically in one area
-Can reach more people through different devices instead of just being physical
-Can gain a wider audience through its accessibility
-Distribution easier as there isn't any delivering to different stores ect
Marketing:
-Adverts gain the product most of its profit
-Doesn't rely on readership so much as views
-Can be marketed to a wider audience due to the gain of accessibility
-Apps could be marketed on the app store through ratings and 'top ten blah blah blah' tables
Exchange:
-Can reach a wider audience
-A better received product due to the accessibility (Not just one area)
-Audience doesn't pay due to the profit being gained from advertisements
-Audience may have to pay but only an initial fee or one to remove advertisements (apps)
Subscribe to:
Posts (Atom)