Kerrang!:
-Magazine
-Radio station (synergy)
-Website (synergy) :: also has a facebook/twitter
-TV station (synergy)
-Niche audience (genre based)
-Specific target audience:: Younger readers interested in specific genres of music (rock, emo ect)
// this reflects in its layout and contents (//messier and more informal) ect
-Less of an audience due to specific content
-Weekly // price reflects (cheaper than most magazines)
Q:
-Magazine
-Radio (synergy)
-Website (synergy)
-Wide audience (music based, not specific)
-Wider target audience:: Older people without specific interests in music (bigger names are present) // this reflects its layout and content (//more professional and formal) ect
-Larger audience due to wider range of content and style
-Monthly // price reflects (more expensive)
Thursday, 27 November 2014
Tuesday, 25 November 2014
Bauer Media notes / Synergy and convergence
Ownership:
-Feb 2007 EMAP 'consumer titles' bought out by Bauer for £1.14bn
-Largest consumer magazine publisher in the UK
-Also invested in radio and tv (see synergy)
-No freelance writers or photographers (copy write contract)
-Websites // Has sister sites (not just one company, more within the company)
-Worldwide
-Over 80 specific names within ownership
-Links to younger audience through work experience ect (further links then made for future reference??) // Gains audience through use of explanation
Synergy / Convergence:
-Largely over radio
-Different magazines make advertising easier to spread out across each of them
-Advertisements in magazines often link to films/games/shows ect that they own publishing rights over through their ownership of so many different companies
-Synergize magazines with radio often (Kerrang!, Q ect)
-Often has links to other forms such as apps or tv channels (BOX TV ect)
-Feb 2007 EMAP 'consumer titles' bought out by Bauer for £1.14bn
-Largest consumer magazine publisher in the UK
-Also invested in radio and tv (see synergy)
-No freelance writers or photographers (copy write contract)
-Websites // Has sister sites (not just one company, more within the company)
-Worldwide
-Over 80 specific names within ownership
-Links to younger audience through work experience ect (further links then made for future reference??) // Gains audience through use of explanation
Synergy / Convergence:
-Largely over radio
-Different magazines make advertising easier to spread out across each of them
-Advertisements in magazines often link to films/games/shows ect that they own publishing rights over through their ownership of so many different companies
-Synergize magazines with radio often (Kerrang!, Q ect)
-Often has links to other forms such as apps or tv channels (BOX TV ect)
FACT notes
FACT:
-Founded 2003
-Started as a 'Youth Culture' magazine
-Digital only as of 2009
-Independently owned by the Vinyl Factory Group
-Links to FACT TV (synergy)
-Only magazine, not linked to any other publications
-Produced by The Vinyl Factory
The Vinyl Factory:
-Established 2001
-Started as a record label / vinyl pressing plant / record shop / FACT magazine / visual arts
-Based around record stores and records
-Works in art
-Produces FACT magazine
-Independent production company
-Based around records ect, not magazines
-More synergy with music and it's productions in relation to FACT magazine
-Not a large or well known company
-Founded 2003
-Started as a 'Youth Culture' magazine
-Digital only as of 2009
-Independently owned by the Vinyl Factory Group
-Links to FACT TV (synergy)
-Only magazine, not linked to any other publications
-Produced by The Vinyl Factory
The Vinyl Factory:
-Established 2001
-Started as a record label / vinyl pressing plant / record shop / FACT magazine / visual arts
-Based around record stores and records
-Works in art
-Produces FACT magazine
-Independent production company
-Based around records ect, not magazines
-More synergy with music and it's productions in relation to FACT magazine
-Not a large or well known company
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