Ownership:
-Feb 2007 EMAP 'consumer titles' bought out by Bauer for £1.14bn
-Largest consumer magazine publisher in the UK
-Also invested in radio and tv (see synergy)
-No freelance writers or photographers (copy write contract)
-Websites // Has sister sites (not just one company, more within the company)
-Worldwide
-Over 80 specific names within ownership
-Links to younger audience through work experience ect (further links then made for future reference??) // Gains audience through use of explanation
Synergy / Convergence:
-Largely over radio
-Different magazines make advertising easier to spread out across each of them
-Advertisements in magazines often link to films/games/shows ect that they own publishing rights over through their ownership of so many different companies
-Synergize magazines with radio often (Kerrang!, Q ect)
-Often has links to other forms such as apps or tv channels (BOX TV ect)
No comments:
Post a Comment