Individual:
FACT
-Founded 2003
-Originally a youth culture magazine
-Digital in 2009
-Vinyl Facotry Group
-FACT tv (synergy)
Kerrang
-Has magazine
-Website
-Radio
-Links to tv channel
-Niche market audience
-Casual
Q
-Has radio
-Has website
-Wide audience
-Monthly
-Formal and professional
Bauer Media
-Bough EMAP 2007
-Links to tv and radio (synergy)
-Has sister sites (such as uk versions ect) / Website
-International
-Over 80 names
-Links to audience trough work experience ect
-Largest consumer magazine in uk
Vinyl Factory
-Established 2001
-Linked to record store / FACT / art
-Independant
Overall:
Hardware ect:
http://aos2sophiewebster.blogspot.co.uk/2014/12/hardware-new-technologies-and.html
Synergy / convergence:
-Links through different mediums with a ocmmon interest
-Mainly through radio or tv
-Things such as aps or tv channels
-magazines with radio (main in music mags)
Thursday, 4 December 2014
Tuesday, 2 December 2014
Hardware, new technologies and technological convergence // Production / Distribution / Marketing / Exchange
Apps:
-Cost an initial fee
-Widens readership as it's not just sold physically in one area
-Widens readership as it costs less overall
-Accessible to a wider audience as it transfers across devices
-Less restrictive content
-Doesn't have to just be updated once a week ect
Websites:
-Websites are often used now to not only link to a magazine, but to take over from the magazine
-Can take over from the magazine in some cases (FACT)
-Relies on adverts to make their money
-Mainly concerned with views
-Content is less restricted as it doesn't rely on people buying the product
-Less restrictions within readership as its more accessible
-Because of the lack of cost, this also widens readership
-Content is more accessible as it's not just sold in one particular area physically
-Doesn't have to be updated once a week ect... meaning that it gains a wider following as people have to check in regularly
-Seen more than apps due to the wider availability
Production:
-Less physical production and more digital production
-As digital production grows, physical production shrinks
-Companies save money (if product has gone fully digital) as there are no physical copies to be made
-Production less restrictive as it isn't competing amongst shelves
Distribution:
-More accessible as it's not just sold physically in one area
-Can reach more people through different devices instead of just being physical
-Can gain a wider audience through its accessibility
-Distribution easier as there isn't any delivering to different stores ect
Marketing:
-Adverts gain the product most of its profit
-Doesn't rely on readership so much as views
-Can be marketed to a wider audience due to the gain of accessibility
-Apps could be marketed on the app store through ratings and 'top ten blah blah blah' tables
Exchange:
-Can reach a wider audience
-A better received product due to the accessibility (Not just one area)
-Audience doesn't pay due to the profit being gained from advertisements
-Audience may have to pay but only an initial fee or one to remove advertisements (apps)
-Cost an initial fee
-Widens readership as it's not just sold physically in one area
-Widens readership as it costs less overall
-Accessible to a wider audience as it transfers across devices
-Less restrictive content
-Doesn't have to just be updated once a week ect
Websites:
-Websites are often used now to not only link to a magazine, but to take over from the magazine
-Can take over from the magazine in some cases (FACT)
-Relies on adverts to make their money
-Mainly concerned with views
-Content is less restricted as it doesn't rely on people buying the product
-Less restrictions within readership as its more accessible
-Because of the lack of cost, this also widens readership
-Content is more accessible as it's not just sold in one particular area physically
-Doesn't have to be updated once a week ect... meaning that it gains a wider following as people have to check in regularly
-Seen more than apps due to the wider availability
Production:
-Less physical production and more digital production
-As digital production grows, physical production shrinks
-Companies save money (if product has gone fully digital) as there are no physical copies to be made
-Production less restrictive as it isn't competing amongst shelves
Distribution:
-More accessible as it's not just sold physically in one area
-Can reach more people through different devices instead of just being physical
-Can gain a wider audience through its accessibility
-Distribution easier as there isn't any delivering to different stores ect
Marketing:
-Adverts gain the product most of its profit
-Doesn't rely on readership so much as views
-Can be marketed to a wider audience due to the gain of accessibility
-Apps could be marketed on the app store through ratings and 'top ten blah blah blah' tables
Exchange:
-Can reach a wider audience
-A better received product due to the accessibility (Not just one area)
-Audience doesn't pay due to the profit being gained from advertisements
-Audience may have to pay but only an initial fee or one to remove advertisements (apps)
Thursday, 27 November 2014
Kerrang! / Q notes
Kerrang!:
-Magazine
-Radio station (synergy)
-Website (synergy) :: also has a facebook/twitter
-TV station (synergy)
-Niche audience (genre based)
-Specific target audience:: Younger readers interested in specific genres of music (rock, emo ect)
// this reflects in its layout and contents (//messier and more informal) ect
-Less of an audience due to specific content
-Weekly // price reflects (cheaper than most magazines)
Q:
-Magazine
-Radio (synergy)
-Website (synergy)
-Wide audience (music based, not specific)
-Wider target audience:: Older people without specific interests in music (bigger names are present) // this reflects its layout and content (//more professional and formal) ect
-Larger audience due to wider range of content and style
-Monthly // price reflects (more expensive)
-Magazine
-Radio station (synergy)
-Website (synergy) :: also has a facebook/twitter
-TV station (synergy)
-Niche audience (genre based)
-Specific target audience:: Younger readers interested in specific genres of music (rock, emo ect)
// this reflects in its layout and contents (//messier and more informal) ect
-Less of an audience due to specific content
-Weekly // price reflects (cheaper than most magazines)
Q:
-Magazine
-Radio (synergy)
-Website (synergy)
-Wide audience (music based, not specific)
-Wider target audience:: Older people without specific interests in music (bigger names are present) // this reflects its layout and content (//more professional and formal) ect
-Larger audience due to wider range of content and style
-Monthly // price reflects (more expensive)
Tuesday, 25 November 2014
Bauer Media notes / Synergy and convergence
Ownership:
-Feb 2007 EMAP 'consumer titles' bought out by Bauer for £1.14bn
-Largest consumer magazine publisher in the UK
-Also invested in radio and tv (see synergy)
-No freelance writers or photographers (copy write contract)
-Websites // Has sister sites (not just one company, more within the company)
-Worldwide
-Over 80 specific names within ownership
-Links to younger audience through work experience ect (further links then made for future reference??) // Gains audience through use of explanation
Synergy / Convergence:
-Largely over radio
-Different magazines make advertising easier to spread out across each of them
-Advertisements in magazines often link to films/games/shows ect that they own publishing rights over through their ownership of so many different companies
-Synergize magazines with radio often (Kerrang!, Q ect)
-Often has links to other forms such as apps or tv channels (BOX TV ect)
-Feb 2007 EMAP 'consumer titles' bought out by Bauer for £1.14bn
-Largest consumer magazine publisher in the UK
-Also invested in radio and tv (see synergy)
-No freelance writers or photographers (copy write contract)
-Websites // Has sister sites (not just one company, more within the company)
-Worldwide
-Over 80 specific names within ownership
-Links to younger audience through work experience ect (further links then made for future reference??) // Gains audience through use of explanation
Synergy / Convergence:
-Largely over radio
-Different magazines make advertising easier to spread out across each of them
-Advertisements in magazines often link to films/games/shows ect that they own publishing rights over through their ownership of so many different companies
-Synergize magazines with radio often (Kerrang!, Q ect)
-Often has links to other forms such as apps or tv channels (BOX TV ect)
FACT notes
FACT:
-Founded 2003
-Started as a 'Youth Culture' magazine
-Digital only as of 2009
-Independently owned by the Vinyl Factory Group
-Links to FACT TV (synergy)
-Only magazine, not linked to any other publications
-Produced by The Vinyl Factory
The Vinyl Factory:
-Established 2001
-Started as a record label / vinyl pressing plant / record shop / FACT magazine / visual arts
-Based around record stores and records
-Works in art
-Produces FACT magazine
-Independent production company
-Based around records ect, not magazines
-More synergy with music and it's productions in relation to FACT magazine
-Not a large or well known company
-Founded 2003
-Started as a 'Youth Culture' magazine
-Digital only as of 2009
-Independently owned by the Vinyl Factory Group
-Links to FACT TV (synergy)
-Only magazine, not linked to any other publications
-Produced by The Vinyl Factory
The Vinyl Factory:
-Established 2001
-Started as a record label / vinyl pressing plant / record shop / FACT magazine / visual arts
-Based around record stores and records
-Works in art
-Produces FACT magazine
-Independent production company
-Based around records ect, not magazines
-More synergy with music and it's productions in relation to FACT magazine
-Not a large or well known company
Tuesday, 14 October 2014
Gender Stereotypes Within The Media
Females:
Females within the media are mainly stereotyped against; With the stereotypes being centred around women being submissive, or weak. This bias way of seeing women hasn't changed since the 1950's. However, it has become a little more subtle in its sexism.
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Since the 1950's (using the year as a starting point), women have been shown within media to be nothing more than submissive objects made only for the purpose of comply with their husbands demands. This warped idea had adverts objectifying women as nothing more than servants for their husbands, or have them only be used for their beauty.
This advertising carried on throughout the years. Slowly spreading to the television too. And as women got more rights, the adverts changed to be slightly more subliminal, and over sexualise women instead of portraying them as simple housewives. The Burger King advert below clearly suggests something other than a burger in its advert, and uses the woman as a form of 'humour' as it objectifies her, and people have accepted the advert without question.This subliminal messaging is still going on in 2014.
Despite the difference in year, and the large gap between the two. Advertisements still hold the idea that women should be submissive, and advertising itself is barely ever in the favour of women. It wouldn't be too far as to say that most adverts don't lack sexism in some shape or form.
Females within the media are mainly stereotyped against; With the stereotypes being centred around women being submissive, or weak. This bias way of seeing women hasn't changed since the 1950's. However, it has become a little more subtle in its sexism.
\\
Since the 1950's (using the year as a starting point), women have been shown within media to be nothing more than submissive objects made only for the purpose of comply with their husbands demands. This warped idea had adverts objectifying women as nothing more than servants for their husbands, or have them only be used for their beauty.
 |
| Adverts such as this were common and seen as normal. |
 |
| Adverts like these are common, and seen almost everywhere. |
\\
Television is similar to advertising in the way that women's roles are exactly the same.
Take this advert for example from the 1960's. It clearly shows that women at that time weren't trusted driving, and shows driving to be too confusing or dangerous for women. And the comments on the video shows that views haven't changed that much in forty years, claiming that it isn't sexist or should only be viewed as funny. Women in television were in similar positions at that time. In TV shows, women played the timid mouse who needed to be rescued while the man was the hero of the hour!
In this advert, a popular and well known superhero from the x-men series who is a female and who is largely empowered within the films, transforms herself into a man to be manly enough to eat a burger. Showing that the burger would be too much for a 'delicate' female. As well as taking away the right that woman had to eating the food, it also puts the woman into a bad light as it shows that she supports the claims.
This is then reflected in recent films. If a female character in films is seen as being self sufficient, has her own mind or is in any way strong. The character gets demeaned within other forms of media (such as advertisements) or the audience (mainly other males) lash out against the character. Pointing out any human flaws that a male character could possess and be worshiped for which could be anything from clothing to personality. For example, within the Marvel Cinematic Franchise, the Black Widow and Hawkeye were compared. People saying that the Black Widow was too 'slutty' and she needed to wear less revealing, while Hawkeye was perfectly dressed and maybe should loose clothes considering he was physically fit.
These were the costumes (Ignoring Captain America) And a near side by side comparison. This clearly shows that, if a 'slutty' nature is based on the most skin shown, Hawkeye should be seen as more 'slutty'.
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This sexualisation can then lead to 'rape culture' which is predominate and largely ignored. The sexualisation of women within media (including games and tv) means that it's seen as okay to demean women as they are only viewed as sexual objects for men and nothing more. This means that, when a woman inevitably gets raped, victim blaming is automatically the first thing that people jump to. 'Well she shouldn't have been wearing that!' 'Well she shouldn't have been drinking!' 'She shouldn't have led him on!'. This idea that it is always the womens fault is wrong. It encourages the culture that rape is okay and should be overlooked as 'it's the girls fault anyway!'.
Males:
These were the costumes (Ignoring Captain America) And a near side by side comparison. This clearly shows that, if a 'slutty' nature is based on the most skin shown, Hawkeye should be seen as more 'slutty'.
These attitudes are displayed and hindered by both men and women, as the idea that other women are 'sluts' and 'competition' is one that has slowly been injected into womens brains over the years. This in turn then furthers the problem of sexualisation within the media, while also promoting the notion that women must fight against each other for the attention of men. Demeaning other women to furhter their own gain.
\\
This sexualisation can then lead to 'rape culture' which is predominate and largely ignored. The sexualisation of women within media (including games and tv) means that it's seen as okay to demean women as they are only viewed as sexual objects for men and nothing more. This means that, when a woman inevitably gets raped, victim blaming is automatically the first thing that people jump to. 'Well she shouldn't have been wearing that!' 'Well she shouldn't have been drinking!' 'She shouldn't have led him on!'. This idea that it is always the womens fault is wrong. It encourages the culture that rape is okay and should be overlooked as 'it's the girls fault anyway!'.
’Slut’ is attacking women for their right to say yes. ‘Friend Zone’ is attacking women for their right to say no.
Within the media, the stereotype surrounding males is one that projects masculinity and strength. The idea that men are the dominant gender is common place and readily accepted. This idea has been present within advertising since before the 1950's. The idea is that men were to work and bring home the wage, whilst being strong and heroic. Ready to save the day at a moments notice.
And things haven't changed since.
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 |
| Take this for example, advertisements like these were common place. |
 |
| This on it's own suggests that, with a little help, even angels will fall. |
Using the advert from beforehand
https://www.youtube.com/watch?v=9M-KAINtPso
It shows that, before the women entered the advert. A man was the only capable one of driving safely which enforces the 'protective' element of being a man.
https://www.youtube.com/watch?v=QGoU3VH7He4
While in this advert, it enforces the exact same principles. Showing that nothing has changed apart from the quality of the advert.
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In film, a big action hero is the one to save the day, get the girl and defeat the evil villain.
This ideal is one heavily enforced and largely unchanging.
\\
This in turn leads to the rejection of other stereotypes. Men can't be seen as 'weak'. 'Weak' being the need to cry, or act feminine in any way. This rejection then causes those who feel 'weaker' than others to be ostracised and cast out. The idea of 'revoking someone's mancard' is apparent and the reference is widely used. This also reflects back onto women, as being feminine is seen as being a sign of 'weakness'.
It shows that, before the women entered the advert. A man was the only capable one of driving safely which enforces the 'protective' element of being a man.
https://www.youtube.com/watch?v=QGoU3VH7He4
While in this advert, it enforces the exact same principles. Showing that nothing has changed apart from the quality of the advert.
\\
In film, a big action hero is the one to save the day, get the girl and defeat the evil villain.
 |
| Within the one shot, the audicne can tell exactly who the main character is, just by his uniform, build and stance. |
\\
This in turn leads to the rejection of other stereotypes. Men can't be seen as 'weak'. 'Weak' being the need to cry, or act feminine in any way. This rejection then causes those who feel 'weaker' than others to be ostracised and cast out. The idea of 'revoking someone's mancard' is apparent and the reference is widely used. This also reflects back onto women, as being feminine is seen as being a sign of 'weakness'.
Wednesday, 24 September 2014
Media Diary
I was subjected to the media and it's aims throughout the week. Whether that be adverts, TV shows or anything in between.
Magazines:
During the week I went and bought 'Kerrang' magazine. Meaning that to get to that magazine, I had to wade through the many others that were displayed with it. Due to most stores sorting their magazines by genre, I was spared looking at childrens or beauty magazines and went straight to the music section. This way of splitting up magazines makes it easier for the target audiences to find what they want. After the organisation I had to trawl through the many music magazines to find the one I was looking for. Whilst doing this, I stopped and looked at many others. This was due to the magazines holding the same themes as I was interested in, meaning that they caught my attention and I was more likely to buy them (which I would have done if I had more money).
Adverts:
Adverts are everywhere, nobody can escape from them. Most of them are for mundane products that the average individual can't really live without. However, due to the industry being so competitive, there are many brands selling the same product; which means that advertising becomes key as each brand fight for the customer to buy their product. This can be through paper adverts or adverts on TV. And every day to appeal to a wider audience, adverts are getting weirder and more attention catching as some of the time they even stray from the product they are advertising. This way of marketing is becoming more about how the audience sees the product versus what the product can actually do.
News:
Most of the news I saw this week was through websites such as Tumblr or Buzzfeed. This way of communication is becoming steadily more popular as the younger generation grows. This was of spreading information has steadily become more popular over the years as information becomes broader and interest becomes higher. This way, information becomes harder to censor but it becomes easier to manipulate. The news itself is mainly informative as it educates others on what's going on in the est of the wold. But, it's more than likely to see articles about things that don't really mean anything other than filling time or deadlines than actual news.
TV Shows:
TV Shows can link very easily into adverts as most adverts are shown between shows, and there are many adverts for the TV shows themselves. These shows are also advertised through social media such as Twitter. This advertises the shows easily as the actors or the producers from the show can hype it up, showing pictures from behind the scenes or release the promo pictures early. Agents of S.H.I.E.L.D is a great example of this. The premier of season 2 was shown this week, and through the run up to the release, the actors from the show were constantly giving hints on what had happened backstage, or showing pictures of what 'could' be happening all while teasing the audience into wanting to see more without giving too much away. This was of advertising keeps the audience in suspense, wanting to see more.
Overall, being exposed to the media and it's causes in inevitable and unavoidable. Not all of it is bad, but occasionally it can become manipulative with things such as media censorship or falsely advertising a product.
Magazines:
During the week I went and bought 'Kerrang' magazine. Meaning that to get to that magazine, I had to wade through the many others that were displayed with it. Due to most stores sorting their magazines by genre, I was spared looking at childrens or beauty magazines and went straight to the music section. This way of splitting up magazines makes it easier for the target audiences to find what they want. After the organisation I had to trawl through the many music magazines to find the one I was looking for. Whilst doing this, I stopped and looked at many others. This was due to the magazines holding the same themes as I was interested in, meaning that they caught my attention and I was more likely to buy them (which I would have done if I had more money).
Adverts:
Adverts are everywhere, nobody can escape from them. Most of them are for mundane products that the average individual can't really live without. However, due to the industry being so competitive, there are many brands selling the same product; which means that advertising becomes key as each brand fight for the customer to buy their product. This can be through paper adverts or adverts on TV. And every day to appeal to a wider audience, adverts are getting weirder and more attention catching as some of the time they even stray from the product they are advertising. This way of marketing is becoming more about how the audience sees the product versus what the product can actually do.
News:
Most of the news I saw this week was through websites such as Tumblr or Buzzfeed. This way of communication is becoming steadily more popular as the younger generation grows. This was of spreading information has steadily become more popular over the years as information becomes broader and interest becomes higher. This way, information becomes harder to censor but it becomes easier to manipulate. The news itself is mainly informative as it educates others on what's going on in the est of the wold. But, it's more than likely to see articles about things that don't really mean anything other than filling time or deadlines than actual news.
TV Shows:
TV Shows can link very easily into adverts as most adverts are shown between shows, and there are many adverts for the TV shows themselves. These shows are also advertised through social media such as Twitter. This advertises the shows easily as the actors or the producers from the show can hype it up, showing pictures from behind the scenes or release the promo pictures early. Agents of S.H.I.E.L.D is a great example of this. The premier of season 2 was shown this week, and through the run up to the release, the actors from the show were constantly giving hints on what had happened backstage, or showing pictures of what 'could' be happening all while teasing the audience into wanting to see more without giving too much away. This was of advertising keeps the audience in suspense, wanting to see more.
Overall, being exposed to the media and it's causes in inevitable and unavoidable. Not all of it is bad, but occasionally it can become manipulative with things such as media censorship or falsely advertising a product.
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