Hardware, new technologies and technological convergence // Production / Distribution / Marketing / Exchange

Apps:
-Cost an initial fee
-Widens readership as it's not just sold physically in one area
-Widens readership as it costs less overall
-Accessible to a wider audience as it transfers across devices
-Less restrictive content
-Doesn't have to just be updated once a week ect

Websites:
-Websites are often used now to not only link to a magazine, but to take over from the magazine
-Can take over from the magazine in some cases (FACT)
-Relies on adverts to make their money
-Mainly concerned with views
-Content is less restricted as it doesn't rely on people buying the product
-Less restrictions within readership as its more accessible
-Because of the lack of cost, this also widens readership
-Content is more accessible as it's not just sold in one particular area physically
-Doesn't have to be updated once a week ect... meaning that it gains a wider following as people have to check in regularly
-Seen more than apps due to the wider availability

Production:
-Less physical production and more digital production
-As digital production grows, physical production shrinks
-Companies save money (if product has gone fully digital) as there are no physical copies to be made
-Production less restrictive as it isn't competing amongst shelves

Distribution:
-More accessible as it's not just sold physically in one area
-Can reach more people through different devices instead of just being physical
-Can gain a wider audience through its accessibility
-Distribution easier as there isn't any delivering to different stores ect

Marketing:
-Adverts gain the product most of its profit
-Doesn't rely on readership so much as views
-Can be marketed to a wider audience due to the gain of accessibility
-Apps could be marketed on the app store through ratings and 'top ten blah blah blah' tables


Exchange:
-Can reach a wider audience
-A better received product due to the accessibility (Not just one area)
-Audience doesn't pay due to the profit being gained from advertisements
-Audience may have to pay but only an initial fee or one to remove advertisements (apps)